1. Have a list of keywords in the page title, example
html:
2. At the top of the page, have a <h1> heading which
contains some keywords, example html:
3. Emphasize any keywords that appear in the page by enclosing
them in <em> </em> tags. In particular do this
with the content that is towards the top of the page, example
html:
5. Make use of Google target sectioning tags. This means
surround the keyword rich content tags like in the code
below:
4. Vary your keywords. Don't use the same keywords over
and over again (as this may be considered spamming by AdSense).
Think of different words that mean the same sort of thing
e.g. instead of just using the word loan all the time, try
and use other words or phrases such as 'borrow money' or
'mortgage' or 'debt'
6. If you have content on a page that you do not want adverts
to be based upon then either take it out and put it on another
page that does not contain adverts or turn it into an image.